Your association can thrive…without sacrificing your mission.
We can help.
Your association exists to serve your mission and the members. But mission alone won’t keep the lights on. AssociationMAX can give you proven strategies to maximize revenue to give you the security and flexibility you need to grow and better serve your members’ needs.
At AssociationMAX, we specialize in giving association leaders strategic solutions and tactics that you can implement right now to generate more money, improve your bottom line, and deliver more value to members.
No money, no mission.
Non-dues revenue
Run it like a business.
Because it is. Your products and services can—and should—make money!
For many associations, products and services don’t fulfill their potential and can drag down the bottom line. These valuable assets should be generating revenue you can use to underpin operations and support the long-term success of your association!
AssociationMAX can help you understand how to move your products and services from the loss column to the win. There are methodical, concrete steps you can take to flip the script: we’ll show you how! Let’s talk.
Turning a profit on goods and services is important, but you need a solid plan to make it work. We can give you the tools you need to develop and sell essential products that your members will love—and they will pay for. Let’s talk.
Your membership association is a luxury good for your members. Treat it like one. Brand loyalty and immersion comes when you create experiences—not meetings. Provide real connection—not “networking opportunities.” You are in business of providing an emotional connection. AssociationMAX can help you do that. Let’s talk.
Membership
Members want to love you. Help them do that.
Members are the core of your association, but they need help to feel like family.
Membership revenue is a major driver of association revenue and is at the heart of your association’s purpose. But it’s the 21st century and you are now competing with well-funded social media companies for your members’ time, attention, and yes, money. How do you develop an essential, “must have” relationship with your base? Let’s explore specific programs you can implement NOW to become indispensable to your peeps. Let’s talk.
Sponsorships and Industry Partners
Create that win-win-win.
Working with industry partners to sponsor your activities can bring in significant money you can use to drive your mission. Go out and get it!
Never underestimate the most unique market opportunity you bring: access to a very specific, hyper-targeted audience. Guess what? Companies in your field will pay you a lot of money to get access to that market.
Through creative sponsorships, you can create a win for members (who need the services your partners offer), a win for sponsors (direct, exclusive access to their market), and a win for your mission (more money = more mission!). AssociationMAX can show you specific ways to identify opportunities to leverage your audience in a way that works for all stakeholders. Let’s talk.
Working with a valued industry partner can provide so many benefits. You and your industry BFF can bring significant member value to your audience, and the partnerships you forge can underpin your mission financially. You are leaving serious revenue on the table by ignoring your unique value props. AssociationMAX can work with you to change this. Let’s talk.
You don’t need a miracle to make your association financially strong. You just need a plan and some great ideas that work.
Let’s talk.
Sound familiar?
“We’ve tried everything to make money on our publications.”
Challenge accepted.
“We have to give away content and products…we’re nonprofit!”
What would you do with thousands of $$$ in new revenue?
Time to find out.
“We can’t sponsor our xyz report! That’s selling out!”
What if we told you you can have your cake, eat it too, and retain your morals in the bargain?
Let’s talk.
No spam, just insights on association revenue that will change your life for the better. Let AssociationMAX help you figure out how to maximize your association’s potential.
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